Thank goodness: we’re wrapping up 2020, the 12 months that felt prefer it may by no means finish. Whereas not all of it was unhealthy, we will all agree that for essentially the most half it felt like one of many hardest, most difficult years on document.
To finish this unprecedented 12 months on a excessive be aware, we’re encouraging all to tally and rejoice their wins from this 12 months. Some days our wins are so simple as spending much less time on the sofa, or as significant as discovering a brand new job after unemployment. For us, we’ve bought a number of additional wins to rejoice and recognize. We’re highlighting the constructive clear magnificence contributions we’ve made to this numerous, ever-evolving magnificence business.
The best way merchandise are formulated and marketed is all the time in flux. We’ve seen a distinction forming between what “pure magnificence” means, and the rising significance of specializing in clear magnificence as an alternative. “Pure” used to establish merchandise made with much less chemical components, or with a concentrate on a number of particular plant-derived components. Now pure has paved the way in which for “clear”: the brand new normal in acutely aware magnificence.
For us, pure has all the time been synonymous with “clear” – and slicing corners was by no means an possibility. Clear or pure, we’re all the time utilizing the very best components we will discover, sourced in essentially the most moral methods. We love clear magnificence and innovating extra vegan, clear, and cruelty-free choices for your complete cosmetics-loving neighborhood.
Hit, Hit, Hooray!
From physique care to magnificence, we’ve bought a number of merchandise which have really impressed the plenty. Right here’s what we earned for our clear magnificence efforts this 12 months:
Physique Scrub Assortment
Attract Better of Magnificence Awards
2020 was actually self-care’s second, and no self-respecting self-care queen may name her routine full with out a physique scrub. Attract discovered the very best scrub available on the market so that you don’t should and – shock – it’s from us.
Attract’s Better of Magnificence Awards encompasses a Clear Magnificence class, and our broadly beloved physique scrubs made their checklist. The formulation spotlight sunflower oil and pores and skin conditioning vitamin E, and can be found in four totally different scents. Attract praised the “grainy however not scratchy” sea salt scrubs, saying: “in the event you’ve been in search of a salt-of-the-earth scrub, you’ve got met your match in additional methods than one.”
Multi-Vitamin + Antioxidants PM Eye Therapy
AskMen Grooming Awards
Our merchandise aren’t only a hit with feminine clear magnificence followers. This 12 months we acquired eye care reward from the esteemed 7-part panel at AskMen, together with esthetician Cassandra Blankson and Dr. Bhanusali: dermatologist, researcher, and laser surgeon.
We love the main points that made their scoring checklist, and so we earned additional factors for being woman-owned and made within the USA. Collectively the panel awarded our PM Eye Therapy twice: as soon as on their Greatest Eco-Pleasant Grooming Merchandise for Males checklist in addition to their AskMen Greatest Of checklist taking into consideration our product’s vegan and cruelty-free clear magnificence standing.
Our associates at AskMen have seen the PM Eye Therapy “drastically reduce the looks of traces and wrinkles, stimulate mobile regeneration, and promote each collagen and elastin manufacturing,” leading to a very reworked eye space.
Espresso Bean Caffeine Eye Cream
The Magnificence Shortlist Mama & Child Awards
The Magnificence Shortlist is principally a cheat sheet of merchandise now we have to attempt, and this 12 months we noticed our title on the Mama & Child Awards checklist. Successful for Greatest Pure/Natural Skincare Product for the eyes, our Espresso Bean Caffeine Eye Cream is not any stranger to accolades.
This member of unpolluted magnificence royalty is stashed away in magnificence fridges and cosmetics baggage all all over the world for a purpose. Luxe components like moisturizing rosehip oil, stimulating caffeine, and firming vitamin C maintain this components on the prime of ‘better of’ lists in every single place. The standard on this components speaks for itself with outcomes, and we will’t wait to maintain loving this eye cream effectively past 2020.
Fruit Pigmented® Blush
The star-studded panel for the 2020 Eco Excellence Awards options business faves like Poo Pourri founder Suzy Batiz, in addition to Australian mannequin and Erth Jewellery founder Nicole Trunfio. And their award for the 100% PURE Fruit Pigmented Blushes completely has us blushing!
They’ve highlighted us as “a pacesetter within the clear magnificence house”, and awarded our Fruit Pigmented® Blush of their magnificence and private care class. This pure, vegan, and cruelty-free blush is formulated with actual fruits like cranberry and cherry for a seamless, flushed end. Whether or not your choose is impartial bronzy Peach or the intense basic Cherry, these fruity hues kiss the cheeks with plausible, buildable, and clear shade.
Fruit Pigmented® Eye Shadow
Attract Readers’ Alternative Awards
Two phrases make this accolade all of the extra particular for us: reader’s alternative. On a regular basis individuals loving our merchandise is the very best award we may ask for, so when our Fruit Pigmented® Eye Shadows joined the highest 16 checklist for Attract’s Readers’ Alternative in Clear Magnificence, we knew we had really made a standout product.
20 shades of wealthy colours in quite a lot of finishes that includes, “a fairly spectacular clear ingredient checklist with colours derived straight from fruits and ethically sourced mica.” Attract readers love how lasting these colours are, and so will we. What shade of this award-winning eye shadow is your favourite?
Fruit Pigmented® Rose Gold Palette
CertClean Magnificence Awards
Talking of the very best clear magnificence eye shadows, we will’t miss the win for our beloved palette of metallics. The CertClean Clear Magnificence Awards has positioned us firmly within the 2020 prime three for finest clear magnificence eye make-up. So, are you able to guess which of our palettes took the prize? None apart from the queen herself, our Fruit Pigmented® Rose Gold Palette.
She’s glowy, she’s gold, and the rose touches on this palette are addictive. Pure, glam, and clear magnificence lovers alike adore this palette for the 5 flattering shades that work on the eyes (and cheeks) to create a bunch of glowing magnificence appears. The palette options components like avocado and cocoa seed butters for creamy formulation that situation the pores and skin whereas we sparkle day and night time.
Fruit Pigmented® Lip Gloss
Therapeutic Life Earth Day Magnificence Awards
With the stress of 2020 *virtually* behind us, we seemed to Therapeutic Life for some positivity and located a bonus: an award for Greatest Lip Gloss of the 12 months. What makes this product stand out in a sea of sheer and shimmering glosses? Our vegan and cruelty-free components really embodies our clear magnificence imaginative and prescient, and permits everybody to take pleasure in high quality merchandise with out the concern of questionable chemical substances.
Our glosses make the most of antioxidant-rich berries like bilberry and blackberry, which assist defend the lips and supply shade vibrancy. With a full vary of 5 irresistible shades, these universally flattering glosses glam up any look and make even the driest lips really feel juicy.
Preserve a watch out on our weblog for the very best clear magnificence manufacturers (and merchandise) to attempt in 2021!