OSEA:
What impressed you to create Parachute Dwelling?
ARIEL KAYE:
Earlier than launching Parachute, I spent a decade working in promoting and model improvement in New York. I used to be additionally an enormous design fanatic – I had an inside design weblog, and I often helped my family and friends beautify their houses.
I used to be an excellent shopper of dwelling items, and when it got here to bedding, I couldn’t discover a single model that was top quality, inexpensive or simple to purchase. I began to perform a little research. Many customers remembered the place they purchased their bedding – a division retailer or large field retailer – however there wasn’t a model that was connecting with clients and fascinating with them previous the purpose of buy. I couldn’t imagine there was no model loyalty. As somebody who constructed manufacturers in promoting, I acknowledged the void out there and an actual enterprise alternative. This was in 2012 when DTC manufacturers had been first gaining momentum and I used to be decided to study extra.
In 2014, I launched Parachute as an online-only, direct-to-consumer enterprise centered on creating impeccable bedding merchandise. Right this moment, we’ve expanded our product choices past the bed room to incorporate tub, tabletop, child, rugs, decor, a mattress and furnishings. We’ve additionally opened brick and mortar places throughout the nation.
