With the entire injustices which have transpired this yr, it has develop into obvious that we should present Black-owned companies our timeless help. And whereas many manufacturers have pledged their allegiance to the trigger by creating grants and different alternatives for such companies to develop, Alicia Keys is taking this a step additional. The songstress has simply introduced her plan for a one billion greenback endowment to help Black companies and communities.
In response to Billboard, the concept from the fund got here to the star as a option to support protestors and our group within the identify of unity. “We’re already seeing the blatant injustices which might be occurring round us,” Keys says. “As an artist, I’m at all times fascinated by how can I take advantage of my platform to additional racial fairness. This fund is without doubt one of the solutions, and our aim is to empower Black America by means of investing in Black companies, Black traders, establishments, entrepreneurs, faculties, and banks in a option to create sustainable options.”
As chances are you’ll already know, it’s by no means been a degree taking part in subject for Black companies, and this fund can go a good distance in tipping the scales of their favor. Whereas it comes as no shock that celebs like Alicia Keys have stepped as much as the plate, the NFL’s involvement comes as a shock.
The publication shared that because of the scrutiny that the NFL has confronted through the years with their stance on racial injustice, the league is decided to hit the bottom operating and present help with their cash.
“In my conversations with the NFL, they reaffirmed their dedication to racial fairness,” Keys explains. “The prospect of true generational wealth for the Black group is lengthy overdue, and I’m grateful to precise my goal as an artist to advance that trigger. I’ve been deeply impressed by the braveness of Colin Kaepernick, and the dedication I’ve to see this by means of is supposed to honor his dedication to social justice.”
In contrast to different funds and grants for Black companies, Alicia is pondering long-term. The aim is to actually give companies the alternatives they should take their concepts to the subsequent degree and to spend money on Black America the proper approach.