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ALMAY is NOT Cruelty free! Learn beneath to know why.
ABOUT THE BRAND
Almay is a drugstore make-up and wonder model owned by father or mother firm Revlon which additionally exams on Animals.
ANIMAL TESTING POLICY:
Not too long ago, Almay has been falsely claiming that they’re “Cruelty free“. They’ve these phrases and “Faux” Cruelty free logos displayed on their web site and on their pop up shows in Drugstores.
![](https://i2.wp.com/ethicalpixie.com/wp-content/uploads/2020/06/home_-_almay.png?resize=770%2C987&is-pending-load=1#038;ssl=1)
Even on their web site, they make false Cruelty free claims by stating that they don’t take a look at their merchandise on animals and that they substantiate the security of their merchandise utilizing “the humane and trendy approach.”
That is how we’re cruelty free
Almay loves its furry mates. We don’t take a look at our merchandise on animals and, as an alternative, we substantiate the security of all of our merchandise the humane and trendy approach–utilizing state-of-the-art product-safety ideas and methodologies.False Cruelty free claims on their web site
![](https://i2.wp.com/ethicalpixie.com/wp-content/uploads/2020/06/animaltesting-almay.png?resize=770%2C245&is-pending-load=1#038;ssl=1)
Revlon’s Animal Testing Coverage:
Beforehand, ALMAY had the identical animal testing coverage as their father or mother firm, REVLON which completely exams on animals.
![](https://i0.wp.com/ethicalpixie.com/wp-content/uploads/2020/06/animal_testing_-_revlon.png?resize=770%2C418&is-pending-load=1#038;ssl=1)
This clearly states that their merchandise are offered in nations like Mainland China the place Animal testing is required by legislation.
PETA’s Listing of Manufacturers that Check on Animals:
ALMAY can also be on PETA’s listing of manufacturers that also take a look at on Animals.
![](https://i0.wp.com/ethicalpixie.com/wp-content/uploads/2020/06/peta-almay.png?resize=757%2C493&is-pending-load=1#038;ssl=1)
Lastly, you too can checkout statements from different common Cruelty free bloggers like Cruelty Free Kitty and Moral Elephant on how Almay is deceiving prospects with their false “Cruelty free” claims.
ALTERNATIVES TO ALMAY?
Don’t fear, there are rather a lot Cruelty free manufacturers choices together with some excessive finish magnificence manufacturers listed right here. Now you can choose from 500+ Cruelty free manufacturers which can be #EthicalPixieApproved.
CONCLUSION
Primarily based on all of the information above, Almay is NOT CRUELTY FREE.
All of the “Cruelty free” claims made by Almay are false! Their merchandise are offered in mainland China and might be subjected to animal testing required by legislation.
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