Let’s chat with… Ere Perez

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What impressed you to begin your individual pure magnificence model?

Once I arrived in Australia in 1999, there weren’t the clear magnificence manufacturers, like there are immediately. I could not discover a protected and mild mascara for delicate eyes like mine, due to this fact I made a decision to make it myself! And so, the best-selling Pure Almond Mascara was born! This very first Ere Perez product has maintained the very same components for over 22 years!

What did your life appear like previous to Ere Perez?

I used to be born in Mexico, the place my household was all the time concerned in holistic therapies and wellness. My grandpa was a conventional medication man and my mom’s love for pure therapeutic has all the time impressed me! I absorbed a lot of their philosophy about pure well being and wellbeing, and our Beetroot Cheek & Lip Tint is nice instance of that. My earliest recollections are of her utilizing contemporary uncooked beetroot as a pure blush – straight to the cheeks!

What Ere Perez product are you most pleased with and why?

Oh, do not make me select!

I all the time like to suggest the Australian Blue Cypress Face Nectar as it is a unbelievable on a regular basis face oil for all pores and skin varieties, and it helps to awaken even dry delicate pores and skin varieties!

Ere Perez has developed to include values that aren’t solely good on your pores and skin, however extra importantly, good for the earth. I’m pleased with our moral substances and eco-friendly packaging throughout the entire model, nevertheless, our Make-up-Wheel Refill Case is one thing I am extremely pleased with! It is an revolutionary refillable answer on the earth of sustainable magnificence, comprised of one single materials – 100% aluminium, with out unrecyclable magnets, hinges, labels, glue, and so on.

What’s been the most important lesson you have learnt in enterprise, and in life?

Within the early days, my largest problem was educating magnificence customers in regards to the pores and skin advantages of swapping out undesirable substances, to pure formulation. These days the most important battle is to create skincare and make-up, consciously. The wonder business contributes to a lot of our Earth’s waste, and as Inventive Director I really feel a accountability to make sure our merchandise are guilt-free. Made with our surroundings in thoughts, utilising ethically sourced substances and recyclable packaging, even when it means saying goodbye to a product (or an thought) we love!

What does a typical day appear like for you?

I like to begin my day with a inexperienced juice, and take the time to plan out the day forward. After dropping my three youngsters off to highschool, I prefer to reap the benefits of dwelling by the ocean and go for a calming swim. Apply a fast make-up look within the automotive earlier than heading to our head workplace in Bondi for any hands-on discussions. I’ve a ravishing family-friendly Mexican restaurant, Mami’s near the workplace the place I break up my time and my creativity. Then like all of us with busy lives, my husband and I juggle the youngsters, the standard night routines and reap the benefits of any quiet moments collectively earlier than mattress.

What’s your prime magnificence or wellness hack?

To assist increase my immunity I like to prepare dinner with garlic and onion when doable! Plus, there’s little or no lemon water cannot repair in our family!

It is no secret that I like a multitasking product, particularly utilizing a product for greater than it is marketed to do. For instance, I double up my Almond Brow Pencil as a cream contour. I merely draw a line the place I might usually apply bronzer and mix! It is creamy sufficient to buff simply into the pores and skin and the proper matte brown shade for my pores and skin.

The place to subsequent for Ere Perez?

Preserve your eyes peeled for water-less merchandise!

As Ere Perez grows, we’re actually honing our less-is-more philosophy. We’re dedicated to contributing to a wholesome planet, creating revolutionary pure magnificence merchandise, and persevering with to be leaders in sustainable and clear magnificence on the within, and out of doors of our merchandise.