Podcast 193: Vintner’s Daughter and the power of classic cult beauty

In visitor episodes of Inexperienced Magnificence Dialog, we discover the tales, insights, and experiences of exceptional people who’re making waves within the magnificence trade. This episode suits this mission to perfection as we hear concerning the enlightening journey into the world of skincare and fantastic thing about April Gargiulo, a visionary and entrepreneur who’s the founding father of the cult magnificence model Vintner’s Daughter.

Within the shifting panorama of a magnificence trade seduced by developments, April stands out as a trailblazer, redefining the trade’s requirements together with her modern, but additionally timeless strategy to skincare. Armed with a ardour for wellness and a dedication to empowering people to embrace their pure magnificence, April has carved a novel area of interest for herself creating a recent model that echoes the success of traditional cult magnificence merchandise of the previous.

Be part of Components Botanica CEO and podcast host Lorraine Dallmeier as she interviews April Gargiulo about her distinctive strategy to magnificence that sees Vintner’s Daughter infuse its formulations with the philosophy of wine making. On this episode, April shares her journey, the inspiration behind Vintner’s Daughter, and the way she has stayed true to her imaginative and prescient regardless of trade pressures. Prepare for a captivating dialog that goes past skincare into the realms of gradual magnificence and sustainability.

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Key quote from April Garguilo

We transfer on the pace of high quality. Constructive magnificence for us signifies that we’re not utilizing phrases that create worry and insecurity.

On this episode with April Gargiulo, you’ll hear:

• The story behind Vintner’s Daughter: how April’s background in wine making, private skincare journey and being pregnant led to the creation of Vintner’s Daughter.
• The Vintner’s Daughter distinctive strategy to skincare formulations: why April focuses on three core elements in each product.
• The behind-the-scenes narrative: how April’s imaginative and prescient materialised right into a skincare empire, difficult conventions and setting new benchmarks within the trade.
• Her holistic magnificence philosophy: discover April’s holistic strategy to magnificence and well-being, understanding how she navigates the fragile stability between science-backed formulations and the emotional features of self-care.
• How April’s model goes past skincare: how Vintner’s Daughter empowers people to embrace their distinctive magnificence and foster a way of confidence that transcends bodily look.

Key takeouts embody:

• Sluggish magnificence philosophy: Vintner’s Daughter embraces the idea of “transferring on the pace of high quality,” taking inspiration from wine making, the place shortcuts are by no means taken, and the main focus is on the best uncooked supplies.
• Three core elements: dandelion, nettle, and alfalfa, often known as the “meals of life,” type the inspiration of Vintner’s Daughter’s formulations, offering nutrient-rich entire vegetation for optimum skincare.
• Self-discipline within the product line: with solely three merchandise in ten years, Vintner’s Daughter challenges the trade norm of fixed new releases, emphasising the effectiveness and high quality of their fastidiously crafted formulations.
• Constructive magnificence strategy: Vintner’s Daughter rejects fear-inducing language, choosing optimistic magnificence that celebrates pure magnificence with out utilizing phrases like “repair,” “enhance,” or “right.”

Meet our visitor: April Gargiulo

April Gargiulo, founding father of Vintner’s Daughter, leads a skincare revolution, combining her expertise within the precision enterprise of wonderful wine-making with a dedication to unparalleled high quality. Launched in 2013, the model skyrocketed with the cult-favorite Energetic Botanical Serum. In January 2023, April unveiled the game-changing Energetic Renewal Cleanser, finishing the model’s acclaimed three-step routine.

A trailblazer in sustainability, April drove Vintner’s Daughter to B Corp certification, channeling 2% of income to charities. A sought-after speaker on magnificence innovation, April’s affect extends to main occasions like In Goop Well being and WWD BeautyVest. With a ardour for selling a optimistic and inclusive magnificence ethos, April continues to form the trade, all whereas savoring the knowledge and class of nature in San Francisco and Napa Valley together with her household.

Discover April Gargiulo and Vintner’s Daughter:
Vintnersdaughter.com
@Vintnersdaughter @april_gargiulo on Instagram

If you wish to hear extra from different magnificence model founders who do issues barely in a different way, please do delve again into the podcast archives. Go and take heed to:

Episode 137: The beauty brand that wants us to buy less – during which I interview Melodie Reynolds of Elate Cosmetics on her mission to get her clients to purchase much less.
Episode 109: A beauty refill business where bigger is better – with Tara Pelletier of Meow Meow Tweet on the best way the model helps its clients cut back consumption by going for bulk buys.
Episode 87: Selling skincare while sinking carbon – with Components Botanica graduates and founders of BYBI Magnificence Elsie and Dominika, on their mission to create carbon adverse formulations.

Thanks for becoming a member of us for this episode of the Components Botanica Inexperienced Magnificence Conversations podcast. If you happen to loved listening, please share, subscribe and assessment this episode on iTunes, Spotify or Youtube in order that extra individuals can benefit from the present. Don’t neglect to observe and join with us on Facebook, Twitter and Instagram.

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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Components Botanica, the award-winning on-line natural beauty science college. Learn extra about Lorraine and the Formula Botanica Team.