Charles Coristine
Charles Coristine
There was a time not so way back when “snacking” was a grimy phrase. Should you have been somebody who “ate wholesome,” you eschewed all of these between-meal indulgences that have been almost certainly fried in some unhealthy oil and/or loaded with sugar and preservatives. Sadly, wise choices have been few and much between—and their taste typically left so much to be desired.
However then attitudes modified. Dietary info turned extra accessible. “Grazing” turned a viable dietary behavior. And a large panoply of wholesome and attractive snacks inundated retailer cabinets.
So the query now turns into not which snacks are genuinely wholesome, however which of them make the best contribution to non-public and planetary welfare? Enter Charles Coristine and his LesserEvil model.
When Popcorn and Meditation Merge
Coristine left behind a profitable profession on Wall Avenue to dive into a complete new world when he purchased boutique snack firm LesserEvil. Targeted on natural popcorn and impressed by his meditations at a holistic vitamin retreat, he conceived of a laughing Buddha as the right packaging guru for his model.
“The gurus on our packages signify our curiosity round our existence and interconnectedness,” Coristine says. “We need to endorse a holistic message of common tolerance, love, and peace. We imagine that there’s a guru in each one in every of us. Folks love the playful and common messaging, they care about natural, and so they care about what they put into their our bodies.”
So Coristine got down to supply solely the perfect substances he may discover. For sound causes. “They really style higher and are higher for you and your loved ones,” he says. “Our mantra round meals is that we’d not put something in our snacks that we wouldn’t feed our personal kids.”
Meaning natural in fact. Nevertheless it additionally consists of no GMOs, no refined sugars or salts, no vegetable or hydrogenated oils, no antibiotics or hormones, no preservatives, and no synthetic colours or flavors.
All of which might imply nothing with out taste. “It’s all in regards to the oils,” says Coristine. You’ll be able to really feel the distinction natural coconut oil, avocado oil, and ghee make. It comes right down to the expertise of consuming and the way you are feeling afterwards. Does it make you are feeling gentle and fulfilled, or heavy and responsible?”
It’s About Extra Than Wholesome Snacking
Not content material with simply creating splendid snacks, LesserEvil needs to make a contribution to bettering the world in different methods as properly. Natural substances, sustainable sourcing, energy-saving initiatives, and biodegradable packaging are only a few of their contributions to the welfare of the planet. And so they even compost most of their manufacturing unit waste.
As a result of for Coristine, LesserEvil is as a lot a lifestyle as a enterprise. “I believe, should you imagine in your coronary heart, all-in conviction is a really highly effective factor,” he says. “That is our recipe for all times: super-clean substances and dynamite style, for what we hope is a down-and-dirty smash-em-up lovely life.”
Crunch on This!
First heavenly popcorn, now Paleo and Egg White Puffs in a spread of tasty flavors. And if you need one thing candy to sink your tooth into, attempt LesserEvil’s delicious mini cookies in Almond Butter Chocolate Chip and Snickerdoodle. Most of the merchandise are appropriate with widespread dietary restrictions, together with dairy-free, vegan, Paleo, and extra.
